LIBI super PAC halts ads as Huntington punts
While your various screens are inundated with candidate ads, there have been some new ones popping up on an issue that is a leading concern: housing.
The Long Island Builders Institute’s new super PAC last week began its first campaign — a series of digital ads focused on the Town of Huntington’s Melville Town Center proposal.
The super PAC, called The Coalition for Long Island’s Future, began running the ads last Wednesday. While officials did not disclose how much money was spent on the ads, one source told The Point it was a “healthy five-figure ad buy.”
The ads spotlight Huntington’s effort to establish an overlay district to allow for housing and mixed-use development along Maxess Road south of the Long Island Expressway and east of Route 110.
And within the first two days of the effort, the Coalition’s website saw 1,600 clicks from the ads, according to LIBI chief executive Mike Florio.